Search Engine Land to Enhance Educational Programs Following Acquisition by Semrush

Semrush has acquired digital marketing publisher Third Door Media, which includes brands such as Search Engine Land, MarTech, SMX, and Digital Marketing Depot.

Third Door Media, a leading marketing education company and publisher specializing in search and marketing technology, has been acquired by Semrush, a prominent SaaS platform for online visibility management. This partnership will allow Semrush to enhance resources, content, and industry insights for marketers, while Third Door Media's brands—including Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot—will continue to operate independently.

Founded in 2006, Third Door Media is among the oldest and largest providers of trends in search engine and digital marketing. This acquisition represents a significant milestone in the industry, uniting two leaders in the digital marketing and SEO sectors. Marketers will benefit from improved access to resources and insights that can elevate their strategies and business results. Integrating Third Door Media’s assets into Semrush’s ecosystem is anticipated to provide exceptional value and innovation for brands and marketers.

“The addition of Third Door Media’s platforms to Semrush’s portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world class programming,” said Andrew Warden, Chief Marketing Officer at Semrush. “This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape.”

The acquisition will enable Semrush's expanding customer base to access industry-leading marketing tools, education, and premium training from top experts and practitioners.

Marketers have turned to Third Door Media as a primary source for advanced, up-to-date information on technical marketing tactics, strategies, and news. By integrating with Semrush, Third Door Media can enhance its capacity for innovation and broaden its reach while continuing to deliver crucial insights and education to marketers around the globe.

“Similar to Third Door Media, Semrush empowers high performing marketers and businesses, and their commitment to helping others succeed made this an ideal fit,” said Third Door Media founder Chris Elwell. “This acquisition marks an exciting chapter for us and by combining forces we plan to enrich our digital marketing education and content offerings.”