The CRM, used by over 100,000 businesses worldwide, is strengthening its focus on AI with ongoing development and innovation.
Pipedrive, the user-friendly sales CRM for small businesses, has announced the beta launch of Pipedrive Pulse, an AI-driven tool aimed at optimizing prospecting workflows and prioritizing the most promising deals. Building on the success of Pipedrive AI, this new tool highlights Pipedrive's dedication to enhancing its platform through AI research, development, and strategic investment.
Pipedrive Pulse provides a practical, easy-to-use solution for efficiently managing high-potential deals, helping users close them faster. Its key advantages include minimizing the time spent sorting through prospects and quickly identifying the most impactful next steps among large volumes of leads. With an intuitive interface and a streamlined design, Pipedrive Pulse enables sales professionals to harness AI effortlessly to boost their productivity.
“Pipedrive Pulse empowers our customers by simplifying the management of high-volume lead pipelines, enabling sales professionals to concentrate on opportunities that matter most. By continuously developing cutting-edge AI tools, we are committed to driving innovation not just within Pipedrive, but for the 100,000 businesses globally that rely on us to manage their customer relationships. This new tool not only meets the evolving needs of our customers but also enhances their daily operations, allowing them to allocate resources more effectively and achieve greater business success,”
- Dominic Allon, CEO of Pipedrive.
According to Pipedrive's 2024 State of AI in Business report, nearly half of sales professionals struggle to identify leads with buying intent, with prospecting and lead management being key areas where AI proves most valuable. The main driver for adopting AI was increased productivity (79%), followed by gaining insights (42%) and enhancing customer interactions and satisfaction (41%). Time-saving abilities are essential for sales professionals, as delays in customer communication can lead to a loss of interest and negatively affect sales volume.
Taking this feedback into consideration, Pipedrive’s engineering team developed Pipedrive Pulse, creating a robust solution tailored to meet customer needs and expectations.
"At Pipedrive, our commitment to innovation is deeply rooted in listening to our customers. Building Pipedrive Pulse was a natural progression based on their invaluable feedback. Our goal is to ensure that every small and medium-sized business has access to the best AI tools available, empowering them to make smarter decisions and grow with confidence,"
- Viktoria Ruubel, Chief Product Officer at Pipedrive.
Pipedrive Pulse is currently in beta testing available to a limited number of customers.