Optimizely Content Marketing Platform is Now Available on Google Cloud Marketplace

Optimizely, a leading provider of digital experience platforms (DXP), has announced that its market-leading Content Marketing Platform (CMP) is now available on Google Cloud Marketplace, simplifying the process for customers to purchase and deploy the solution. Optimizely’s CMP enables modern marketing teams to collaboratively plan, create, publish, and manage content and campaigns more effectively—all within a single workspace.

This announcement comes two years after Optimizely successfully launched its experimentation tools on Google Cloud Marketplace. Along with expanding its product partnership with Google Cloud, Optimizely will enhance its integrations with Gemini models through the Vertex AI platform and Google Workspace.

“As global organizations face evolving consumer expectations, we have a unique opportunity to enhance digital experiences while simplifying the lives of marketers,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “With this next step in our collaboration with Google Cloud, more businesses will have access to unparalleled control and visibility throughout every phase of the content and campaign process. And with thoughtfully integrated AI to accelerate efficiency, together, we’re enabling teams to create high-quality content faster than ever before.”  

Optimizely also anticipates that this integration will enhance value for experimentation customers, as the CMP serves both marketing teams and experimentation groups through Optimizely’s Experimentation Collaboration solution.

“Bringing Optimizely’s Content Marketing Platform to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the platform on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Optimizely can now securely scale and support customers on their digital transformation journeys.”