HubSpot, Inc., a customer platform designed for scaling businesses, announced today that it has reached a definitive agreement to acquire Cacheflow, a top provider of B2B subscription billing management and configure, price, quote (CPQ) solutions. With this acquisition, HubSpot will enhance its offerings with subscription billing management and advanced CPQ tools.
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Since launching Commerce Hub in 2023 with features for simple invoicing and payments, HubSpot has processed over $1 billion in gross merchandise volume (GMV). The acquisition of Cacheflow will enhance Commerce Hub by streamlining a crucial aspect of the customer experience: the buying process. Specifically, it will simplify the quote-to-cash process and help businesses accelerate revenue collection, allowing HubSpot’s commerce offerings to reach a broader range of businesses.
"We've seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data. With Cacheflow, we're doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ)," said Yamini Rangan, CEO of HubSpot. "Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We're excited by the impact they will have on customers of Commerce Hub."
Cacheflow streamlines B2B software sales and purchasing through its billing and subscription management solutions. Their integrated, user-friendly platform automates the SaaS sales process in a single no-code environment. Customers can easily configure quotes, finalize deals using interactive links, and manage upselling and renewals.
“We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast,” said Sarika Garg, Co-Founder of Cacheflow. “We believe deeply in the power of our solution, and are thrilled to join HubSpot and the Commerce Hub team.”
Upon completion of the transaction, Cacheflow will become a wholly owned subsidiary of HubSpot.