FPT launches first ASEAN Salesforce Center of Excellence, empowering financial institutions in Vietnam to become Agentic Enterprises
Global IT Corporation FPT has announced the launch of the first ASEAN Salesforce Center of Excellence (CoE) – Data & AI Innovation, as part of its expanded collaboration with Salesforce, the world’s leading AI-powered CRM platform. Based at FPT Tower in Hanoi, the center offers a dedicated space for financial institutions to explore, test, and implement practical data and AI solutions in banking.
The Salesforce CoE – Data & AI Innovation represents a key milestone in the partnership between FPT and Salesforce, combining FPT’s strong implementation capabilities with Salesforce’s unified platform. This collaboration is designed to help organizations move beyond experimentation to deliver real business value, while accelerating their transition into Agentic Enterprises. The center will also function as a joint innovation hub, enabling both companies to co-develop new applications. In addition, it will support capability building through hands-on training in Agentforce and Data 360, enhancing delivery expertise and helping Vietnam’s banking sector adopt agentic AI more effectively.
As Vietnam advances toward its goal of becoming a high-income economy by 2045, the digital transformation of its banking and financial services sector remains essential. Agentic AI is expected to play a crucial role in promoting financial inclusion, improving access to capital, and strengthening cross-border connectivity.
To support this transformation, FPT has invested heavily in developing Salesforce-related capabilities in Vietnam, including industry-specific accelerators, professional certifications, live demonstration environments, and validated use cases tailored to the financial services industry.
FPT and Salesforce representatives at the launch of the first ASEAN Salesforce Center of Excellence (CoE) – Data & AI Innovation in Hanoi, Vietnam
Driving the Agentic transformation in Vietnam’s banking industry
Salesforce delivers a comprehensive operating system for the Agentic Enterprise, bringing together people, intelligent agents, applications, and data on a single trusted platform. By adopting this model, financial institutions in Vietnam can modernize customer engagement, streamline decision-making, improve productivity and efficiency, expand financial inclusion, and drive growth through more personalized, data-driven experiences.
Primarily designed for Vietnam’s financial sector—with broader applications across ASEAN—the CoE will demonstrate real-world agentic banking use cases throughout the customer journey. These include seamless digital onboarding that enables customers to open accounts and activate credit services within minutes, AI-driven financial personalization based on individual spending behavior, and intelligent next-step recommendations that help banks identify customers ready for new financial opportunities. The center also features real-time customer intelligence that connects interactions across multiple channels, along with an executive dashboard powered by Tableau, allowing leadership teams to convert complex data into actionable insights.
In addition, the center supports ongoing collaboration to expand data and AI applications across various industries, further strengthening Vietnam’s role as a regional hub for applied AI innovation.
“Financial institutions are entering a new era where data and AI will define how institutions innovate, compete, and serve customers,” said Mr. Nguyen Quoc Dong, Senior Vice President and Chief Delivery Officer, FPT Corporation. “Through our collaboration with Salesforce, we are helping organizations across Vietnam and ASEAN turn these technologies into meaningful transformation, from intelligent decision-making to deeply personalized customer experiences. This initiative builds on that momentum, helping accelerate the next generation of data-driven banking across the region.”
“The Salesforce Center of Excellence with FPT is more than just a facility; it’s a launchpad for Vietnamese companies to redefine the customer journey and scale their growth. We are giving local businesses a space to move beyond experimentation to real business value by experiencing how Agentic Enterprises improve customer experiences, create higher revenue and increase productivity. By combining our platform with FPT’s expertise, we are committed to accelerating agentic transformation and driving significant business performance in the country,” said Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN.
“Our collaboration with FPT represents a significant step in scaling the power of the Agentic Enterprise to more financial services organisations across ASEAN,” said Pravar Gautam, Vice President – Alliances & Channel ASEAN, Salesforce. “The launch of this Center of Excellence marks a major step forward — giving banks and financial institutions in Vietnam the ability to explore, experiment and deploy AI-driven solutions at scale. By combining Salesforce’s Data and AI offerings with FPT’s deep implementation expertise, we are equipping financial institutions with everything they need to harness the full potential of Agentforce and become Agentic Enterprises.”.
For more than a decade, FPT has expanded its Salesforce capabilities with a global team of over 1,000 developers, over 800 certifications, and more than 200 projects delivered globally across industries.